From traction to breakout: your sparring partner for scaling with clarity and impact.

I help scale-up founders turn momentum into durable growth — from go-to-market and international expansion to organization design, M&A, and operating cadence.

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Why "Fibonacci"

Fibonacci (Leonardo of Pisa) championed ideas that reshaped how the world thinks about growth. He bridged the Middle East and Europe, carrying knowledge across regions and cultures. The Fibonacci sequence appears in nature and in compounding systems: small steps layered deliberately to unlock outsized growth.

That's the spirit of my work: bridging MENA and the world, applying practical tools, and building compounding growth—step by step, without theatrics.

Principles — How I Work

Company-first.

Here to help you win—full stop.

Bold but grounded.

Bold goals, pragmatic planning, disciplined execution.

Transparency builds trust.

Honest, open, consistent.

Low ego, high standards.

Outcomes over credit.

First-principles thinking.

Challenge assumptions, start from fundamentals.

Always learning.

Share what I know; stay curious about what I don't.

How I Help

I work as a sparring partner to founders and leadership on the fundamentals of scaling:

  • Go-to-market & enterprise sales
  • International expansion
  • Organization design & leadership hiring
  • Operating cadence & execution discipline
  • Corporate development & M&A
  • AI strategy & adoption
  • Fundraising & board readiness

About Jonathan Labin

I've spent 20+ years in tech and media building and scaling companies. I've worked with incredible teams at Meta, Unifonic, and Paramount, and I support ambitious startups and scale-ups as an advisor, board member, and investor.

Some milestones founders often find relevant:

  • Twice scaled revenue past $100M and once beyond $500M, building businesses from the ground up.
  • Built teams of 500+ across multiple countries with strong culture and operating discipline.
  • Raised $125M in growth financing from a mix of global and regional investors.
  • Led organizational transformations—cultural shifts, restructurings, and cost resets—that improved execution and agility.
  • Drove diversification and margin expansion through new products and strategic M&A, lifting margins by 20%.

More about my work and me on LinkedIn or jlabin.com.

Angel Investing

My angel investing complements my advisory work but focuses on an earlier stage of the founder journey. I back exceptional early-stage founders building in areas I understand — B2B software, media & communications, advertising, and applied AI. To date, I've invested directly in 10+ startups and indirectly in 100+ through SPVs. I aim to be supportive where it helps, without adding noise.

Some of the startups I've backed include: Halo AI, Aura Finance, Retail Hub, Mithryl, Narrativa, and Vuz.

Let's Connect

If this resonates, let's connect.

Email: j@jlabin.com

LinkedIn: linkedin.com/in/jonathanlabin